In the early sixties Italo Ferretti leaves his native Silvi, in Abruzzo, to move to Milan, where he works in a pharmaceutical company first and then in the transport company of his uncle. The mandatory military service, however, brings him back in Silvi Marina, a few years later. He Became a sales manager for Abruzzo, Molise and Marche of firm Lebole and immediately realized the huge demand for ties in the textile market and local manufacturing industry rather lacking in this area.
He started to buy their own ties in Como, that he will resell to its delivery organization for middle Italy. It was an instant success, so much that he decided to start his first business by creating a small workshop in his hometown, where the Company is still located.
He began to study deeply the product and taking part in professional modeling courses. Thanks to the skills acquired, to several analysis of competitors and to his great creativity, Italo Ferretti started a successful and high level activity in the field of fashion and luxury.
His first exclusive collection goes to 1977/78, years in which George Lucas produced the movie Star Wars. Italo Ferretti, thanks to his genius, created a line of ties inspired by the famous film, immediately achieving a great success. In that period, the ultimate tie was made in Milan. His challenge was to launch a product entirely designed and manufactured in his city: Italo Ferretti’s tie is a made in Silvi product.
The success came thanks to his desire to leave the limits of the country: the starting point was Canada, where he immediately achieved a great success becoming soon his most important market. From there its easy expansion in the U.S. arrived. American market still remains the one where its brand is among the best known and appreciated.
His desire to innovate the product, led him to study new methods of creation and production, which guarantees the highest quality to customers. Today Italo Ferretti can boast 8 patents that make our product unique, with a standard of quality among the highest in the world. Each tie that we realize is a unique piece, starting from the study of the model, the refining the silk, the creation of the decorations, the numbering of each piece, up to the luxury packaging.
“But what is luxury in fashion? It is the ability to merge the ideas and experiences in touch with the most important characters of the retail world, the buyers, who are, in my opinion, the real stars of the textile market. This allowed our brand to create an exclusive, unique and highly refined product”.
These are the words of Italo Ferretti, which clearly summarize his brand’s essence. Customer can claim a luxury item, which we presume to define unique, both for production and service applications.